As the major popular celebrities of their time, theatre stars were often used in advertising to endorse products. A few examples of this, taken from various contemporary publications, are presented on this page. Click on the link to view the ad.
| Lily Elsie | 1913 | advertising Phosferine, recommended for 'brain fag'. |
| Louie Pounds | 1923 | advertising her own boutique, 'keeping in intimate touch with Paris designers'. |
Most Theatre programmes of the era consisted of little more than a cast list and a whole lot of advertisements. Here are some examples of advertising from theatre programmes, particularly those for Theatre related goods and services.
| Outfits | 1907 | Elite Ladies Dress Co - A Lady always needs a new outfit for an evening at the Theatre. Gowns from as little as five guineas! |
| 1913 | Madame Dowding - To show off that new gown, she also needs a good corset for that hourglass figure. Come to Madame Dowding, corset for obesity a specialty! | |
| Tickets | 1907 | Keith, Prowse - The largest theatre ticket dealers in the World. Wire, phone or call. What, no website? |
| Transport | 1907 | Motor Jobmasters - The well-bred Theatre patron should always arrive in style. Private cars, there and back for one guinea! |
| 1904 | Shaftesbury Livery - Have your own horse drawn carriage? Bully for you, but you need somewhere to leave it. Within easy access of all principal places of entertainment! | |
| Dining | 1909 | Pinoli's - For a full dinner before the show or a light supper afterwards. Special Parisian Dinners 2s, suppers only 1s 6d. |
| 1907 | Hacketts - Dinners before the show 3s and 5s, light suppers after 2s 6d. A little more upmarket than Pinoli's and all meals served while the orchestra plays! | |
| 1913 | Coventry Restaurant - Table de Hote Dinners and Light Theatre Suppers! Same prices as Hacketts, different orchestra. | |
| Liquid Refreshment |
1907 | Beers and Ales - For the hoi poloi. Bass'es Ales and Stout, on draught in the pits and gallery! Or, for the slightly more discerning, try Jacobs Lager Beer, on sale at all bars. |
| 1909 | Spirits - For the gentry. Powncebys 10 year old pure malt whisky, mmm smooth! Coates Plymouth Gin, what else after Pirates of Penzance? Macholl Licquers and Cognacs. | |
| 1909 | Soft Drinks - A selection of bottled waters. Idris, Table Water by Royal Warrant. And of course 'Perrier', did you think it was a new phenomenon? |